Out door advertising can grab the consumer's attention in their face. For example; Billboard is large outdoor panel for displaying ads. we can look it on the corner of big street.
In Kartu AS ads campaign, they use celebrity endorsement as their techniques. Using a famous person to recommended the product. In this ads, Kartu AS uses Riant Catwrigt, Sule, dan Klantink IMB as its celebrity endorsment.
Kartu as uses Through The Line (TTL) advertising because they use media and non media advertising for promoting their ads campaign. The use TV Commercial in some channels, the internet and also the exhibitons for their campaign.
The conclusion for this ads campaign is Good because they use TTL well and use AIDA as the concept for the advertising.
